£600k Angel round
£3.6m post Post-money valuation
M16 Break-even
£288,537 Cash floor (M15)
Allocation split £577,148 total spend · 16 months
People · £482k · 84%
Production · 16%
People — 83.5% · £482,000 Production — 16.5% · £95,148

Allocation by category

Category Allocation % of raise
CEO
George Unsworth · £8,000/mo salary from M1
£128,000 21.3%
Contractors ×4
Head of Product · Lead Dev · Sr Front End · Sr Back End · from M1
£264,000 44.0%
Sales & Ops Hire
From M9 · customer success and operations
£60,000 10.0%
Dev team scaling
From M9 · +£2,000 every 3 months
£30,000 5.0%
Professional services
Bookkeeper, accountant, solicitor, cybersecurity retainers
£31,200 5.2%
Marketing
Expos & events, travel, client hospitality
£19,200 3.2%
Overheads
Office, AI tooling & tokens (scales with active clients), apps, hardware
£44,748 7.5%
Cash at Month 16
Break-even reached · runway continues to build from here
£289,727 48.3%

Category allocations are % of the £600k raise. £266,875 of revenue is collected over the same 16 months, which is why cumulative spend plus retained cash exceed 100% of the raise on their own — the model is never dependent on the raise alone.

Burn phases

Months 1–8
Core team live
£30,200 / month
George Unsworth and 4 contractors (Head of Product, Lead Dev, Sr Front End, Sr Back End) build the platform. 6-account pilot book generates first Starter and Enterprise revenue.
Months 9–15
Sales & Ops joins
£41,600 / month
Sales & Ops hire and first dev-team cost step-up land at M9. Enterprise and Growth accounts scale. Cash reaches its floor of £288.5k at M15.
Month 16+
Break-even
£44k+ / month, scaling
Net cash flow turns positive. Dev-team cost continues stepping up every 3 months as the team and account base grow toward 359 accounts by M36.

Full financial model — editable Excel with all assumptions, headcount detail, and 3-year base case cashflow

Download model (.xlsx)