07 · Financials
Revenue Projections
Three scenarios modelled from pre-seed close. Base case assumes 4 dev partners convert at M9 and 1 new subscriber per month thereafter. All scenarios share the same burn model.
Select scenario
4
Subs at M9
Dev partners converting
£840k
ARR at M12
7 subscribers
£1.2m
ARR at M15
10 subscribers
£494k
Cash at M15
Pre-seed runway
ARR trajectory — all scenarios
Bear, base and bull ARR run rates across 20 months. Divergence begins at M9 as subscriber ramp assumptions vary.
Scenario comparison
| Metric | Bear | Base ★ | Bull |
|---|---|---|---|
| Subs at M9 (dev partners) | 3 | 4 | 5 |
| Growth after M9 | +1 every 2 months | +1 / month | +2 / month |
| Subscribers at M12 | 4 | 7 | 11 |
| Subscribers at M15 | 6 | 10 | 17 |
| ARR at M12 | £480k | £840k | £1,320k |
| ARR at M15 | £720k | £1,200k | £2,040k |
| Cash at M15 | £326k | £494k | £786k |
| Subscribers at M20 | 8 | 15 | 27 |
| ARR at M20 | £960k | £1,800k | £3,240k |
Pricing model
Starter · The hook
Starter
£4,500
One-off · 2 transaction credits · 3 months to use
10,000+ targets
Pack S · Model assumption
Pack S
£10k/mo
5 transactions/month · Full platform access
2,400 targets
Pack M / L · Upsell
Pack M / L
£30–60k/mo
20 or 50 credits/mo · Full platform access
Unmodelled upside
Enterprise · Custom
Enterprise
£500k+ pa
500+ deals pa · Private infra · Portfolio intelligence
400+ targets
Model assumption: Pack S (£10k/mo) as base SaaS rate. Bear conservatively models 3 dev partners converting with slower growth. Bull has 5 convert at M9, then 2 new subscribers/month. Any migration to Pack M, L or Enterprise represents unmodelled upside across all scenarios.