GTM Roadmap
A live record of market progress — what we have built, what is in motion, and what comes next. Updated as Harla moves.
Phase 0 · Foundation
Harla Technology Ltd registered at Companies House. Legal entity in place to engage partners, open accounts, and enter contracts.
DoneFull visual identity developed and locked in. Harla wordmark, colour system, typography, and component library defined and accessible in a private repo. MCP established to start shipping all production and documentation in brand style.
DonePublic GTM website live. Harla has a credible, considered presence to direct prospects to — to hold the demo environment and start building out the GTM engine with first documentation and pitch-books.
DoneChannel-ready introduction to the core Harla GTM offer. Introduces the Harla position — problem, solution, market, model, and team — in a format to earn second meetings and channel distribution to define development partnerships and begin warming up the GTM pipeline.
DoneThis investor due-diligence environment, established and ready for development as our fundraise takes shape. Authenticated, structured, and designed to let investors access the information they need — updated in real time as Harla progresses.
DoneBusiness bank account in place. Directors loan being paid to support companies continued set up. Company will remain dormant until trading activity.
DonePhase 1 · Early Market
Levy Real Estate, Elwood Fund Management, Cripps Pemberton Greenish and The King’s Cross Group are using the product, at £3,450 MRR. Each pilot covers part of the partner’s portfolio with one customised workflow.
DoneRaising £600k at £3.6m post to put the founding team of four on payroll and run the pilot-led plan from January 2027.
ActiveJoining the PwC Scale Up programme, a Geovation 2027 cohort member and applying to NAR Reach for 2027. Pipeline building through PropTech Connect.
ActiveRound closes with six pilots running, four of them paying the £10k pilot fee. The founding team of four starts on payroll in M1.
NextPhase 2 · Revenue
The M0 pilots reach their decision meetings. At the 50% conversion rate, three convert: two to Enterprise and one to Growth. MIPIM and the London proptech shows in the same month.
AheadThe first salesperson joins ahead of Year 2 conversation volume. Until then sales are founder-led, at about 15 qualified conversations a month.
AheadYear 1 closes with 6 Growth and 5 Enterprise accounts, nine new pilots started and £266k of revenue.
AheadPhase 3 · Scale
A second salesperson in place from M13, with two to three pilots starting a month.
AheadThe first Enterprise Portfolio deal, from the ~400 institutions, through an institutional pilot and a long sales cycle.
AheadRevenue covers operating costs from M19 onwards. Cash reaches its base-case low of £281k in the same month.
AheadARR of about £890k, proven pilot conversion and a repeatable sales motion. The seed funds the venture path to £3.0m ARR in Year 3. Two customer success hires join as Enterprise reaches 10 accounts.
AheadYear 2 closes at £1.04m ARR with 19 Growth and 12 Enterprise accounts.
AheadA platform-wide rollout at a top-tier institution. Talks start around M18–21.
AheadOn the way to £2.23m exit ARR and £1.90m revenue in Year 3, from 66 paid accounts.
AheadThis roadmap is a live record. Milestones are updated as they are reached. Dates on upcoming items are indicative targets, not commitments.