One party in.
The whole deal follows.
Harla's acquisition model is compounding. Every transaction pulls new parties onto the platform. Each becomes a potential new subscriber — without a separate sales motion.
The acquisition flywheel
Every transaction brings new parties onto the platform. Each becomes a potential new subscriber. Value compounds with every party.
Three-phase sales motion
01
Direct large-landlord targeting
Landlords own the void cost — they feel the pain most acutely. Founder-led outreach, UK-wide from day one. No intermediary between Harla and what the market actually needs.
02
One transaction as the wedge
The starter offer gets them on platform. One deal closes faster. The product sells itself. Every party involved in that transaction becomes a warm lead.
03
Convert to pack subscription
Once the landlord sees the deal close, they bring their whole portfolio. The starter transaction becomes full SaaS. Pricing scales with units — expansion requires no new sales motion.
Three routes to market
Harla is at an early and deliberate stage. We are working with a small number of institutional operators who want to build what comes next — not as passive users of a finished product, but as active participants in shaping it.
Route 01 · Highest Engagement
Development Partner
Work with us to shape the technology across your portfolio — a custom data and agentic environment configured to your estate, with full deployment of portfolio intelligence and transaction execution.
What you commit
A six-month development partnership — with portfolio-intelligence insights and analysis delivered across your estate.
What you receive
A custom agentic environment. Co-development input across portfolio intelligence and transaction execution. Founding-partner status on completion, with preferential pricing and continued sandbox access.
Route 02 · Evaluate
Sandbox Environment
A dedicated environment to develop and test data models, API connectivity and agentic workflows in a controlled, secure setting — without committing to a full partnership. Available on a standalone basis.
Route 03 · Stay Close
Join the Waitlist
Priority access ahead of general release, early-adopter pricing, and first notification of new capabilities as they are developed. No commitment required — the beginning of a conversation.
Month 12 targets
£840k
ARR at Month 12
7
Subscribers — 4 Dev Partners + 3 New Customers
Why founder-led sales
George sells the first accounts personally. Not because Harla lacks sales capability, but because the commercial real estate sector is relationship-driven — and the conversations required to win early development partners are not product demos. They are strategic discussions about how AI changes institutional operations.
Each partnership is a structured engagement in which the partner's insight drives product decisions, their workflows inform how capabilities are built, and their portfolio benefits from intelligent execution from day one.