GTM Roadmap
A live record of market progress — what we have built, what is in motion, and what comes next. Updated as Harla moves.
Phase 0 · Foundation
Harla Ltd registered at Companies House. Legal entity in place to engage partners, open accounts, and enter contracts.
DoneFull visual identity developed and locked in. Harla wordmark, colour system, typography, and component library defined and accessible in a private repo. MCP established to start shipping all production and documentation in brand style.
DonePublic GTM website live. Harla has a credible, considered presence to direct prospects to — to hold the demo environment and start building out the GTM engine with first documentation and pitch-books.
DoneChannel-ready introduction to the core Harla GTM offer. Introduces the Harla position — problem, solution, market, model, and team — in a format to earn second meetings and channel distribution to define development partnerships and begin warming up the GTM pipeline.
DoneThis investor due-diligence environment, established and ready for development as our fundraise takes shape. Authenticated, structured, and designed to let investors access the information they need — updated in real time as Harla progresses.
DoneBusiness bank account in place. Directors loan being paid to support companies continued set up. Company will remain dormant until trading activity.
DonePhase 1 · Early Market
Active investor outreach. Capital to hire, build, and close first development partnerships. Targeting a small, high-conviction round from investors who understand the commercial real estate opportunity.
ActiveFounder-led outreach to institutional landlords. The goal is not a product demo — it is a strategic conversation about how AI changes how they operate. First development partners being identified and qualified.
ActiveAn institutional operator commits to a six-month development partnership. Custom agentic environment scoped to their portfolio. The first external proof that the model works.
NextRound closes. Runway to build the product, win development partners, and reach first revenue. The signal that external capital believes in the thesis.
NextPhase 2 · Revenue
A live, isolated environment for prospects to test data models and agentic workflows without committing to a full partnership. Reduces friction for the second route to market.
AheadA real portfolio running on Harla. The product is doing work — not being demonstrated. First live signal on what agents do well and where the product needs to go.
AheadA development partner converts to a full subscription. Revenue. The commercial model validated beyond LOI stage. The moment Harla stops being a startup that could work, and becomes one that does.
AheadPhase 3 · Scale
The month-12 subscriber target hit. Development partners actively co-building with Harla; additional customers converting from outbound and network effects. The flywheel is turning.
AheadMonth-12 ARR target. The number that makes the Series A conversation straightforward. Seven subscribers, compounding through the acquisition flywheel, with expansion requiring no new sales motion.
AheadRepeatable sales motion. Customers expanding rather than only onboarding. An NRR story. The product can be sold by someone other than the founders. Capital to accelerate, not to survive.
AheadThis roadmap is a live record. Milestones are updated as they are reached. Dates on upcoming items are indicative targets, not commitments.