Section 06

Traction

Institutional interest before a pound of spend. Four development partners are running pilots on the product today, with channel partners and a pipeline in place for the pilot-led plan.

Development partners

Four development partners use Harla today. Each pilot covers part of the partner's portfolio, with one customised workflow, and shapes the modules Harla takes to market.

  • Levy Real Estate Levy Real Estate
    Centralising comparables
  • Elwood Fund Management Elwood Fund Management
    Visualising the schedules
  • Cripps Pemberton Greenish Cripps Pemberton Greenish
    Asset and portfolio review
  • The King's Cross Group The King's Cross Group
    Licence requests
Current revenue

£3,450 MRR

Four pilots using the product.

At the raise

6 pilots

The financial model starts with six pilots running at M0, four of them paying the £10k pilot fee, converting at the 50% pilot rate in M3.

Channel partners
  • PwC PwC
    Joining the Scale Up programme
  • Geovation Geovation
    A 2027 cohort member
  • NAR Reach NAR Reach
    Applying for 2027
Pipeline
PropTech Connect

Pipeline from PropTech Connect:

  • Supermarket Income REIT
  • KWB Property
  • KMP Solutions
  • Eika Development
  • Colas
  • Capital Narrative
User evidence
To be completed

Qualitative feedback

Quotes, session notes, or structured interview summaries from the development partners. Specific, attributed where possible.

To be completed

Usage data

Early product engagement metrics from the pilots — documents processed, schedules created, obligations tracked.