Harla
03 · Market

Market Sizing

Serviceable Obtainable Market — SOM

£2.5b

UK CRE execution market — Harla's beachhead

Definition

The UK commercial real estate execution services market, specifically across the institutional and large-operator segment that Harla targets first. This is the portion of UK CRE software and services spend where execution workflow, transaction management, KYC/AML compliance, and legal coordination is the primary value — not portfolio reporting or basic tenancy administration.

Methodology

UK CRE total investment transaction value reached £58b in full-year 2025 (Cushman & Wakefield), directly matching the £58b+ annual transaction value figure cited in the pitch deck. UK PropTech market was valued at ~$3.32b (~£2.6b) in 2024, growing at ~20% CAGR. Harla's SOM is scoped to the execution-relevant portion of this spend — focused on 400+ institutional targets (large landlords, national occupiers, major law firms) where transaction volume is material and the pain is acute. At the institutional tier, Harla targets organisations managing 10+ commercial transactions per year, where execution delay is directly measurable in void cost and NAV suppression.

Supporting Data

Serviceable Addressable Market — SAM

$30b+

Global CRE execution platform market

Definition

The portion of the global CRE software market addressable by an AI-native execution platform — covering transaction management, compliance workflow, legal coordination, and portfolio intelligence for institutional and large commercial operators. Excludes residential-only tools and single-function utilities (e.g. standalone eSign, basic property listing software).

Methodology

Global CRE software market (~$28b, 2025) serves a broad base including basic property management. Harla's SAM isolates the execution and transaction-workflow layer — estimated at approximately $30b+ when accounting for adjacent legal-tech and compliance spend embedded in CRE transactions. This is supported by the fact that five players (Yardi, MRI, CoStar, and peers) currently control ~60% of a fragmented market, with no platform owning end-to-end execution.

Supporting Data

Total Addressable Market — TAM

$200b

Global execution software market across complex transactions

Definition

The full global market for software platforms that manage the execution of high-value, multi-party transactions — spanning commercial real estate, infrastructure, M&A, and investment. This captures every sector where no single platform currently owns end-to-end execution across counterparties.

Methodology

Global CRE software spend (~$28b in 2025) represents the anchored, verifiable layer of this market. Harla's TAM extends beyond CRE to every category of complex transaction where the same structural problem exists: fragmented parties, no shared process, no execution ownership. Applying a conservative multiplier across adjacent verticals (M&A transaction management, infrastructure procurement, investment execution) produces a serviceable TAM estimate of $200b. This figure is directional and will be refined as Harla expands beyond CRE.

Supporting Data

Full Source Index