Company Overview

Origin story

• At a glance Complete

  I have spent twenty years at the intersection of property and technology — founding companies, building after the financial crisis, pivoting through the pandemic, learning hard lessons at real cost each time. Through it all, one truth held: the transaction is where the data lives, and the data is the relationship, the pipeline, and every service that follows. Every business is under pressure to change the way it works and adopt native AI systems. We now have the opportunity to lead a new category. To define the execution layer for complex transactions - the layer that connects every party and drives deals through to completion. Starting in real estate we have the perfect environment to land a product and expand at speed, controlling the data needed to deliver AI native infrastructure at a corporate level.

• Longer version Complete

  The technology available to us today presents the single biggest opportunity to radically transform how every company builds its systems and delivers its services. Real estate is a great example of how old systems, services and habits have been so embedded that they hold back an entire sector from being able to adopt technology, adapt and change. Today even the most stubborn sectors — resistant to so much of the digital transformation that came before — need to act under the pressure of change taking place around them. Every sector now needs to radically shift the way they work into native AI systems: finding ways to take old, legacy ways of working and transitioning them into more efficient and effective workflows, where data and information is captured and stored so that new, more responsive services can be built on top.

  As a service and systems designer, AI is a blessing. The ability to create from the bottom up — the stack, architecture, workflows and integrations necessary to transform an entire company's service system — is something that simply was not possible before. Any good systems designer would tell you: start at the point of transaction. The deal is where the data is. Hold the data and you hold the ongoing relationship, the pipeline, the entire way in which the customer is served and the inventory organised and grows. It is the best place to implement new technology; the perfect place to land and expand.

  This is where Harla exists. Any complex transaction involving multiple parties — Harla builds the workflows and serves all parties through to completion, using the data captured during the process to improve ongoing delivery and drive better outcomes for everyone involved. Few deals ever end at completion. They involve conditions, renewals and reports. Land in the deal, expand in the service. An AI-native company in this space is in a truly transformative position: able to spread rapidly across the go-to-market horizontal and size up the adjacent verticals. Where the deals are, Harla will be.

  George Unsworth, Founder and CEO, has been at the intersection of property and technology for twenty years. In 2008 he swept up property in the aftermath of the financial crisis through FutureStudio, only to see the entire middle market for workspace provision demolished by WeWork's overpricing of the sector. In 2019 he was building ML-optimised platforms for the management of rent accounts, only to see the pandemic freeze financial innovation. Those are hard lessons, learnt at real cost. Now, having navigated failures as well as successes and built a clear-eyed view of what it actually takes to move quickly in this market, he has founded Harla at the moment the sector has no choice but to change — and AI has finally made it possible to build the platform that transforms it.

Legal name

Harla Technology Ltd

Trading name

Harla

Company number

17264289

Jurisdiction

England and Wales

Type

Private company limited by shares

Date of incorporation

5 June 2026

Cap table

• Current Complete

  Shareholder	Role	Share class	Shares	Ownership
  George Unsworth	Founder & CEO	Ordinary A	100	100.0%
  Total			100	100.0%

• Post pre-seed raise Illustrative

  Shareholder	Role	Share class	Shares	Ownership
  George Unsworth	Founder & CEO	Ordinary A	10,000,000	65.0%
  Pre-seed investors	Investors	Ordinary B	3,076,923	20.0%
  ESOP Pool	Employees & advisors	Options	2,307,692	15.0%
  Total		—	15,384,615	100.0%

  Illustrative post-raise structure. Assumes a 100,000:1 share subdivision (100 → 10,000,000) prior to the raise — standard practice to enable fractional allocations. Individual investor allocations and final share counts subject to completion. Assumes 20% pre-seed investor pool and 15% ESOP on a fully diluted basis.