Harla is an AI-native orchestration platform that owns every stage of the commercial real estate transaction — driving every party to completion from first offer to registration. Starting in UK CRE, expanding across every complex transaction market.
Six parties — landlords, occupiers, solicitors, agents and surveyors — with no shared process and no single point of accountability. The result: 3–6 months to complete, £13k+ in void costs per month, and ~£15k in legal fees per transaction. The deal stalls while the clock runs.
Yardi and Re-Leased manage portfolios. Luminance reviews documents. Dealpath tracks pipeline. DocuSign signs. Each tool is siloed. None drives the transaction from start to completion across all parties — simultaneously. Until now.
The data exists. The parties exist. The process exists. But there is no shared execution layer connecting them. Harla is that layer — agentic AI that chases, escalates, completes and logs every action across every party, at every stage.
UK CRE is the beachhead. £2.5b SOM across 400+ institutional targets on £58b+ annual transaction value. Global CRE SAM of $30b+ on $1t+ annually. TAM expands to $200b across every complex transaction type — M&A, infrastructure, investments. Proptech investment is up +68% in 2025; AI real estate growing at 30.5% CAGR.
5 transactions completed across 5 commercial units. Platform live, agents running, deals closed. Revantage (Blackstone) in active discussion. Development partnerships with solicitors, agencies and landlords actively engaged — the full transaction stack represented.
Core team & advisors in place. PwC & Blackstone partnerships. Prototype live and closing deals.
Engineering & ops team complete. Agentic SaaS platform build begins. 4× development partnerships. Pipeline: 400+ targets.
Agentic SaaS platform live. Dev partners convert to paying. 4 subscribers onboarded. Seed raise preparation begins.
7 paying subscribers. £840k ARR. £260k recognised revenue. 4 months runway to close seed. £8m seed · £40m post-seed valuation.
George Unsworth, Founder & CEO — 20 years building at the intersection of property and technology. Founded E8 Group, FutureStudio and Mortar. PwC, Nationwide and Government PropTech consultant.
Team: Alper Turktas (Head of Product), Serdar Bilginer (Senior Designer), Kadir Boyraz (Senior Developer).
Partnered with Cambridge University DAWN supercomputer for modelling and secure sandbox. Supported by PwC PropTech Scale Up programme.
People (76%) — Chief Executive, 2× Senior Developer, Senior Designer, DevOps, Delivery Lead. Production (24%) — Infra & hosting, marketing, tools, legal, GTM, space.
£1.25m gets us to raising seed within 12 months — with £70k MRR, £260k recognised revenue, 4 months runway remaining and a 6.4× mark-up to £8m at £40m post-seed valuation.